Uncategorized - Tring Live Media

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May 13, 2024

The Future of Retail Media

Retail media has swiftly transformed into a crucial asset for food retailers, with projected market growth expected to reach $140 billion by 2026. This evolution prompts a focus on issues such as data privacy, AI integration, and governance to find common ground among retailers and enhance customer experiences. As the landscape shifts towards in-store engagement and advanced technology, the emphasis on ethical use of data and transparent practices becomes most important for retailers seeking to engage in this evolving environment.

It’s A Great Week to Earn A $20 Reward With The Nestlé Holiday Helpers Reward Program.

Tring Live Media is excited to work with our partner C&S Wholesale Grocers to deliver their client, Nestlé, a targeted in–store audio program to promote the 2023 Nestlé Holiday Helpers Program. This Reward Program offers a $20 reward for purchasing $40 in participating Nestlé products. In using Tring’s in–store audio platform, we are bringing more savings directly to their customers and creating sales lift in C&S partner locations.

Nestlé recognizes the value of working with Tring Live Media to deliver messaging and promotions direct to the consumer at the point-of-purchase.

If you would like to learn more about how Tring Live Media can elevate your brand awareness and drive sales, contact President and Chief Revenue Officer Bob Bauer.

November 15, 2023

Maritimo Yachts Elevates Trade Show Experience with Tring Live Media

When Australian luxury yacht builder Maritimo Yachts designed and built an entirely new retail customer experience at the recent Fort Lauderdale International Boat Show, they needed one final element to deliver the atmosphere that is key to the brand. Brand Director Simon Stewart recognized the benefit of introducing music within their interior and exterior space to deliver a feeling of relaxation into this world renowned consumer show. By partnering with Tring Live Media, they were able to do exactly that but with licensed, fully curated music as well as their own custom produced ads throughout the five-day event.

Tring Live Media’s technology allows this curated experience to be easily transportable directly to the customer. Our team’s marketing expertise in crafting compelling narratives and music delivery technology provided an immersive environment tailored exclusively for Maritimo Yachts. By combining carefully selected, fully-licensed music tailor-made to the environment and meticulously crafted messaging, we set the stage to amplify the Maritimo brand directly to their affluent customers. Click HERE to hear the Maritimo messaging.

“Tring Live Media partnered with Maritimo to provide background music and brand ads for our display. The ads were tasteful and professional, adding value to our brand,” said Keith Teynor, Managing Partner Maritimo.

Here at Tring Live Media, we go above and beyond for our customers to create a true individualized experience. Whether it is in-store audio within the retail environment or curated solutions at special events, we are here to help you grow your brand through elevated customer experiences and engagement.

Contact Bob Bauer, President Tring Live Media to learn how we can help elevate your brand experience.

October 3, 2023

Tring Live Media Creates Farm Community Radio Network in Strategic Partnership

Tring Live Media, a premier in-store radio network, has entered into a strategic partnership with renewable energy company Gevo, Inc. to create the Farm Community Radio Network.

Working under a grant from the United States Department of Agriculture (USDA), Gevo is launching an initiative to connect and communicate with farmers within an 80-mile service area of Gevo’s first Net-Zero 1 (NZ1) facility that is expected to be constructed in Lake Preston, South Dakota, and also at their existing development facility in Luverne, Minnesota, about the financial benefits of implementing climate-smart agriculture and tracking, and reporting the data for key climate-smart attributes.

Gevo chose Tring Live Media as their media distribution partner to create and deliver the content for Farm Community Radio Network. In addition to climate-smart agriculture content, the programming will also feature local community news, local sports announcements, relevant non-profit organization news, and even local musicians.

The aforementioned 80-mile service areas encompass 14 Maynard’s Food Center locations, as well as three Coborn’s grocery locations, making them ideal distribution hubs for the program.

“Communicating to the core audience—the farmers and workers who are producing this corn—is essential to the program’s success,” says Bob Bauer, Tring’s President and Chief Revenue Officer. “The Farm Community Radio Network presents a unique opportunity for us, it’s something new and different. While our messaging usually focuses on consumer-packaged goods paired with complementary music, this is an opportunity to show our strength as a community communication platform, providing targeted and tailored messages to a specific audience.”

“Tring Live Media recognizes that Maynard’s and Coborn’s have a loyal customer base, and we look forward to working closely with each of our partners to ensure that the USDA messaging is not intrusive and enhances the in-store experience,” Bauer continued. “The music and ads are designed to flow like a traditional radio program, being informative while also delivering an enjoyable shopping experience.”

To find out how Tring can help your company get their message out, click here.

August 16, 2023

Tring Live Media Partners with Arizona Department of Health

Newburyport, Massachusetts, August 2023 — Tring Live Media, a premier in-store radio network, recently completed a targeted media program with the Arizona Department of Health Services.

“We launched an ad messaging program with the Arizona Department of Health Services to promote their summer meals program in select Bashas’ and Food City stores,” says Bob Bauer, Tring’s President and Chief Revenue Officer.

The Arizona Department of Health Services media program represents a key component of Tring Live Media’s services by delivering targeted messaging to a focused audience, while offering a revenue share with the stores. “It’s a win/win for the clients and our grocer partners,” says Bauer. The company’s in-store audio network of 500-plus grocery stores delivers advertisers the opportunity to engage with an average of 3.5 million shoppers per week.

“The Arizona Department of Health Services recognizes in-store audio’s value due to the effective nature of targeting a captive audience,” says Katheryn Greenaway, Tring’s Brand Success Manager. “Data shows that 42% of shoppers who hear retail audio advertisements make an unplanned purchase, and 37% of shoppers who hear retail audio advertisements decide to purchase a different product from their original intent. Those numbers show, in-store advertising works.”

The Arizona Department of Health Services joins other major brands such as Kraft, Motts, Luvs, Betty Crocker, Colgate, and more who have recognized the value in Tring’s in-store audio marketing based on the immediacy of the messaging and the effectiveness it has on real-time purchasing decisions.

Tring Live Media has made an impact with grocery retailers, as many have realized the value of their web and loyalty audiences, and now include Tring’s distribution and content expertise in the media matrix as they create their own retail media network. Additionally, Tring’s ability to customize ad campaigns based on customer data makes geographic targeting a valuable ad-on for advertiser due to the segmentation flexibility it provides.

If you would like to explore your company’s ad communication on the Tring Live Network, contact Bob Bauer, President Tring Live Media.

January 19, 2023

VXP Radio Network Is Now Tring Live Media

Newburyport, Massachusetts (December 20, 2022) —VXP Radio Network, a leading in-store audio provider, announces a comprehensive rebranding in celebration of the company’s 10th anniversary. VXP Radio is now Tring Live Media.

After executing action plans to propel the current business forward with new technology in the grocery business as well as other vertical markets, the managers concluded that a complete brand refresh was also necessary to reflect its exciting direction.

“We recognize that in today’s demanding and fragmented retail environment, in-store audio is an afterthought at best,” says Bob Bauer, President and Chief Revenue Officer of Tring Live Media. “Over the past 18 months, we’ve been executing an action plan to provide an enhanced customer experience, coupled with a very robust technology platform to provide tangible solutions that will deliver category lift for our customers.” As part of this bold initiative, VXP Radio Network has been renamed Tring Live Media to reflect a more uplifting identity and the evolution of our technology.

Tring’s solutions are designed to deliver product lift in specific categories for advertisers and retail partners and also share revenue through on-air media programs. The approach incorporates an enhanced entertainment experience within the store, including curated music, custom content produced by Tring’s in-house marketing team, and custom-developed radio solutions for each retailer.

Stay tuned for more updates and news as Tring continues to roll out additional program elements in 2023.